Why We Did It

As a loudspeaker designer and manufacturer, we have to rely on everything else up the music reproduction chain. We have always had to rely on equipment from other manufacturers for our research and development, and for setting up the demonstration system during trade shows and exhibitions. For many years, we have borrowed or purchased equipment from other manufacturers.

The key link has been the loudspeaker cable – they all sound different. Not necessarily wrong, but different…. making our loudspeakers sound different.

There are always sonic trade-offs. Sometimes we may like a cable for its musicality, but the tonal characteristics might not suit. Or the cable may be tonally correct, but the pace and rhythm is off. Or when the musicality is there and the tone correct, but the detail and resolution is missing.

What we tried to achieve over the past 5 years with hundreds and thousands of hours of listening as we designed loudspeakers is a transparent cable that would let us hear what the system truly sounded like. Our benchmark was no cable – with the power amplifier directly connected to the loudspeaker and nothing in between. Even then, within the power amplifier was at least a 6-inch piece of wire between the output of the amplification circuit and the binding post of the loudspeaker.

After experimenting with many different designs and countless prototypes, we designed a cable for our own use in the design laboratory. A 2 meter cable that was as close as possible to no cable. It was the perfect tool for loudspeaker and amplifier research and development, and for setting up demonstrations during trade shows and exhibitions.

Along the way, we also designed our own power amplifier for loudspeaker design…. But that amplifier had more requirements than just transparency. It had to be robust and short-circuit proof as well. With a transparent power amplifier and transparent loudspeaker cable, the sonic compromises of available interconnect cables drove us to develop interconnects with the same principles and philosophy.

Because we used these cables and amplifiers at shows, our dealers and customers began to take notice, and before we knew it, we were selling cables and amplifiers. One customer asked for a power cord, and set us down another road of discovery.